Walmart: Greenlight a Vet

Description

Client: Walmart

Title: Greenlight a Vet

Agency: Saatchi & Saatchi New York

Reason

Understanding the feelings of a nation, Saatchi & Saatchi New York and Walmart brought to the table a beautifully engaging activation. An initiative that was contagious from the beginning. This potential big movement simply started with a unique and meaningful logo. A perfect one.

Credits

Chief Creative Officer: Jay Benjamin
Executive Creative Director: A. Chris Moreira/Mark Scholler
Senior Copywriter: Martha West
Senior Art Director: Jon Leachman
Creative Team: Daniel Pradilla/Matthew Davis
Chief Strategy Officer: Wanda Pogue
Strategist: Chelsea Freitas
Design Director: Blake Enting
Designers: Daniel Pradilla/A.Chris Moreira/Jon Leachman/Juan Saucedo/Chris Kline/Marc Thorpe
Managing Partner: Beth Waxman-Arteta
Senior Account Director: Caitlin Reynolds
Account Team: Tiffany Kimicata/Matthew Poveromo/Kaki Pope/Jessica Shapiro
Project Managers: Terea Shaffer/Morgan Miller