Toyota: More Than a Car


Client: Toyota

Title: More Than a Car

Agency: Conill Saatchi & Saatchi US Hispanic


Pets are not the only ones who become part of the family. Conill Saatchi & Saatchi demonstrated that Toyota's do too. This insightful idea initially created for the US Hispanic community has amazing potential to become global. This storytelling initiative proved a resonant illustration of a key Lovemarks principle: companies don't own their brands; brands are owned by the people who love them.


Chief Creative Officer: Javier Campopiano
Executive Creative Director: Hernan Cerdeiro/Diego Yurkievich
Creative Director: Mario Granatur/Veronica Elizondo
Associate Creative Director: Martin Donovan
Senior Copywriter: Marcela Angeles
Senior Art Director: Grace Espejel
Director of Integrated Production: Rodrigo Vargas
Director of Broadcast Production: Lourdes Caballero
Agency Producer: Melanie Case/Krysta Rosales
Digital Production: Miguel de la Lama
Strategic Planning: Jennifer Dellapina
Account Direction: Climara Santos/Anabel Ordonez
Accounts: Carolina Montenegro/Alberto Rosado/Ruben Sierra
Project Manager: Genie Lara
Chief Strategy Officer: Verena Thompson