Super Pharm: My New Face


Client: Super Pharm, M6 Razors

Title: Mook: My New Face

Agency: BBR Saatchi & Saatchi Israel


Nowadays when an idea is honest. engaging and tells a true story it can become famous globally in less than 24 hours. More than 6 million people around the world had a deep connection with BBR Saatchi & Saatchi Israel's tale. It could be predictable however it is irresistible. And addictive.


Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Client Services: Shani Vengosh Shaul
Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Roni Arisson
Planning Information Specialist: Eva Hasson