Pampers: Poo Face


Client: Pampers, Procter & Gamble

Title: Poo Face

Agency: Saatchi & Saatchi London


This was perhaps one of the most popular films of the year across all categories. It achieved something that is not very usual these days: a social epidemic and also a front-page headline. Thanks to Saatchi & Saatchi London, advertising is back as a topic of conversation. The greatest imaginable challenge.


Chief Creative Officer: Kate Stanners
Digital Director: Lloyd Salmons
Creative Team: Ben Mills/Matt Butterfield
Agency Producer: Anne O'Neill
Account Director: Katrina Bain
Planner: Ronnie Crosbie