Pampers: Hush Little Baby

Description

Client: Pampers, Procter & Gamble

Title: Hush Little Baby

Agency: Saatchi & Saatchi New York

Reason

The way Saatchi & Saatchi New York tailor-made the lyrics of a famous lullaby is a perfect dramatisation of the Love, Sleep and Play platform. This song presented an epic promise: 'There's nothing we wouldn't do' for our babies. Babies are at the centre of everything. The Hush Little Baby film is just the beginning. The possibilities for this campaign to play across traditional and new media channels are endless.

Credits

Global Creative Officer: Jay Benjamin
Global Creative Director: Luca Lorenzini/Luca Pannese
Creative Director: Yana Hunt
Copywriter: Tiffany Pan
Director of Content Production/Producer: John Doris
Associate Producer: Tegan Mahford
Chief Technology Officer: Chris Kief
Digital Producer: Andrew Slough
VP Music Director: Eric Korte
Planning Director: Megan Dwyer
Regional Account Director: Charlotte Cook