OPSM: Penny the Pirate

Description

Client: Luxottica, OPSM

Title: Penny the Pirate

Agency: Saatchi & Saatchi Australia

Reason

It was hard to predict the scale of this project. Most of the time the best ideas start simply. This was the case with Penny the Pirate. Saatchi & Saatchi Australia was recognised everywhere not only for its creativity and effectiveness but most of all for its contribution to society. We are proudly in front of a World Changing Idea.

Credits

Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour/Jon Burden
Art Director: Tara McKenty
Copywriter: Iain Nealie
Producer: Anna Warren
Senior Digital Designer: Jake Bruce
Group Business Director: Catherine Harris
Senior Account Director: Ross Jauncey
Senior Account Manager: Luke Algar
Head of Studio: Dan Meyers
Studio Manager: Julian Cowling
Agency Producer: Llew Griffiths