OPSM: Penny the Pirate


Client: Luxottica, OPSM

Title: Penny the Pirate

Agency: Saatchi & Saatchi Australia


It was hard to predict the scale of this project. Most of the time the best ideas start simply. This was the case with Penny the Pirate. Saatchi & Saatchi Australia was recognised everywhere not only for its creativity and effectiveness but most of all for its contribution to society. We are proudly in front of a World Changing Idea.


Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour/Jon Burden
Art Director: Tara McKenty
Copywriter: Iain Nealie
Producer: Anna Warren
Senior Digital Designer: Jake Bruce
Group Business Director: Catherine Harris
Senior Account Director: Ross Jauncey
Senior Account Manager: Luke Algar
Head of Studio: Dan Meyers
Studio Manager: Julian Cowling
Agency Producer: Llew Griffiths