Landcruiser: Emergency Network

Description

Client: Toyota Landcruiser

Title: Emergency Network

Agency: Saatchi & Saatchi Australia

Reason

There are few things more inspirational for creatives than the challenge of identifying a real human problem. In this case, being stranded in the Outback. Saatchi & Saatchi Australia, in partnership with Flinders University, found for Toyota an innovative solution. Building on the spirit of adventure of the Landcruiser community we proved that Nothing is Impossible.

Credits

Executive Creative Director: Mike Spirkovski
Group Creative Director: James Theophane
Senior Creative: V. Wassim Kanaan
Creative Team: Guy Hobbs/Pierre-Antoine Gilles
Integrated Executive Producer: Anna Warren
Producer: Michael Demosthenous
Head of Design: Tod Duke-Yonge
Senior Digital Designer: Jake Bruce
Group Business Director: Ben Court
Senior Business Director: Sam Jones