Fixodent: Saving Aslan


Client: Fixodent

Title: Saving Aslan

Agency: Saatchi & Saatch Italy


Seeing all the different ways to communicate a brand today is exciting, but at the same time the amount of possibilities we face can be paralysing. Saatchi & Saatchi Italy and Fixodent were both very brave choosing to produce this Animal Planet-style documentary. The brand doesn't fix lions' teeth (yet!) but this inspirational short film works as a clear manifesto for Fixodent's brand purpose.


Executive Creative Director: Agostino Toscana
Creative Director: Manuel Musilli/Salvatore Tarallo
Art Director: Alessio Bianconi/Manuel Musilli
Copywriter: Alice Scornajenghi
Agency Producer: Lavinia Confortini
Account Director: Simona Boracchia
Planning Director: Stephen Rothman
Digital Director: Saint Lewis
Digital Strategist: Philip Mattei
Account Manager: Elena Kalogeropoulos
Project Manager: Sebastiano Quaranta