ASB Bank: Clever Kash


Client: ASB Bank

Title: Clever Kash

Agency: Saatchi & Saatchi New Zealand


Like the wheel, the piggy bank was a big idea. A very functional one, that taught kids how to save money. Saatchi & Saatchi New Zealand adapted ASB's legendary elephant money box to the new world. This is a beautiful and effective piece of product design.


Executive Creative Director: Guy Roberts/Corey Chalmers
Creative Team: Neil McAlpine/Nicola Sykes
Senior Account Manager: Alexis Mousse
Account Executive: Vinay Naran
Head of Content Producer: Jane Oak
Digital Producer: Brendan Haddock
Editor: Tomas Cottle
Designer: Rob Flynn