Andes Beer: The Fairest Night of All

Description

Client: Andes, InBev

Title: Fairest Night of All

Agency: Del Campo Saatchi & Saatchi Argentina

Reason

There is a strong tradition of successful Andes campaigns, from Del Campo Saatchi & Saatchi, which celebrate the brands legacy. It's unclear if it is a documentary or an anthropological experiment. What is clear is that this fresh approach took everyony by surprise: the local client, the global InBev client, the press and most importantly the consumers' high creative expectations for what Andes beer will bring each time.

Credits

Executive Creative Director: Ariel Serkin/Juan Pablo Lufrano/Rafael Santamarina
Creative Director: Matias Eusebi/Ammiel Fazzari
Copywriter: Tobias Tercic
Art Director: Hernan Garcia Dietrich
Head of Art: Mariano Espagnol
Senior Art Director: Fernando Lanuza
Agency Chief Producer: Adrian Aspani
Agency Producer: Julia Calabri/Juan Manuel Cuervo
Account Supervisor: Manuela Sorzana