In the magazine which was published today, Yossi is not only credited with turning Saatchi & Saatchi Israel into one of the country's leading agencies, but transitioning it into the digital age and revolutionising not only the agency but the local industry as a whole.
In the article, Yossi is described as a leader with a heart and a personal acquaintance with all of his employees. A leader who pays great attention to detail, is driven, passionate, curious, gutsy and utterly unafraid of trying new things (even if it means taking a calculated risk). An approach he has made plainly clear this year by integrating into the office a new technology division manned by people with extensive technological knowledge and skills but no advertising background.
Out of the 20 CEOs chosen, Yossi is the only CEO chosen from within the Advertising Industry.