More than 10 years ago, agoda ruled the online travel category by providing more choice of hotels at a lower price. As more brands emerged in the category, competitive pricing became a hygiene factor and not a differentiator. Research showed us that our travellers were looking for experience over choice. So, we gave them a ‘basecamp’ instead of a hotel room. A jumping off point from where they can explore places around and experience the local culture and lifestyle of every place they travel to with agoda.