CPF Board picks Saatchi & Saatchi for creative duties

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The Central Provident Fund Board (CPFB) has appointed Saatchi & Saatchi Singapore as its integrated marketing and creative services agency. The appointment is for a length of one year, with the option to extend for another year, a CPFB spokesperson said in a conversation with Marketing. Six other agencies were also vying for the account, including Comwerks, Havas Worldwide Singapore, Formul8,…

Saatchi & Saatchi Singapore gets inspired by a true story for P&G's Safeguard which is sparking serious conversation in the Philippines

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P&G's Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has launched a new campaign called "Pabaon Sa Buhay" (Protection for life)- reinforcing the brand's belief that the lessons learnt at home have the ability to shape and protect a child for life. The campaign idea is built on the core tension that every parent faces…

Olay tells woman in Thailand age is just a number

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It might seem disingenuous for a skincare brand widely associated with its flagship anti-ageing line to launch a campaign telling women to be comfortable at any age, but a more progressive message is more likely to resonate better with a younger audience. To its credit, Olay acknowledges the disconnect between its new campaign, Fearless at any age’, and some of…

Saatchi & Saatchi London Celebrate 2016 Eurobest Success

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Saatchi & Saatchi London has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a Gold, Silver and Bronze for HomeAway and Deutsche Telekom. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge securing both a Gold win in ‘Outdoor: Non Standard Indoor Advertising’…

Saatchi & Saatchi Soars as Scoot ‘Inspiring Spirit’ Named Best in Discipline in Public Relations at The One Show 2016

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Saatchi & Saatchi Singapore was awarded Best in Discipline in Public Relations at The One Show 2016 for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. The win was announced at an awards gala in Gotham Hall, New York. The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their…

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

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The appointment expands Saatchi & Saatchi’s remit with the client. The agency served as its creative agency of record across Asia-Pacific for the past 13 years. Isobar is believed to have been involved in the pitch. Angeli Beltran, director of digital marketing and CRM at Mead Johnson Nutrition said the company is looking to engage with consumers more deeply and…

FWD Singapore selects Saatchi & Saatchi as Agency of Record

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SINGAPORE, April 29, 2016 – FWD Singapore has appointed Saatchi & Saatchi as its Agency of Record, effective immediately. Saatchi & Saatchi will handle through the line communications for the launch of a challenger brand which promises to disrupt the local insurance scene by redefining the customer experience. “What we were looking for was a creative partner who could embrace…