11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China.
According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and will look towards Saatchi & Saatchi for end-to-end handling of its brand campaigns and all products, including the 911, 718, Cayenne, Macan, and Panamera. Its services include the online communications, digital and social marketing creativity, and tactics and production. Saatchi & Saatchi also offers communications support services to Porsche's dealership in China.
Michael Lee, CEO of Saatchi & Saatchi Greater China, said: “It’s a pleasure to pitch for such a high profile brand and against such stiff competition, including both traditional brand agencies and new-age digital agencies. We’re very excited to begin this great partnership, and are looking forward to taking the Porsche brand to new heights.”
Dr. Manfred Bräunl, Vice President Marketing of Porsche China, congratulated the agency on the win and said, “Saatchi & Saatchi came in with excellent strategic thinking and smart creativity for Porsche, which is what we are always looking for. Porsche is perceived as one of the top luxury automotive brand in China, and it is our clear goal to strengthen this position now with the support of Saatchi & Saatchi. We are sure Saatchi & Saatchi will help us not only maintain the awareness and luxury perception, but also deepen Chinese consumers’ understanding on our brand. I very much look forward to our partnership and believe that together Porsche and Saatchi will make the brand the epitome of driving and of luxury in the minds of consumers.”
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
