Is it Lassable (doable) to drive to work in reverse?

Dacia is a relatively unknown brand in Denmark. Luckily for us Dacia has a famous ambassador; the stuntman, film instructor and adventurer Lasse Spang Olsen. Due to his nature Lasse was already involved in a lot of stupid and dangerous activities so the concept idea “Is it Lassable” was right in front of us as we developed a 360-degree awareness campaign. To proof that a Dacia is much more car than you expect Lasse is testing his Dacia in all possible and impossible ways. Watch the film to find out if it is Lassable to drive in reverse all the way to work.

Watch the film to find out if it is Lassable to drive in reverse all the way to work.

Teamwork Family

Work

In Denmark approximately 50% of all marriages end up in divorce. This has huge consequences for the whole family and in particular the children.

My Toughest Battle

Work

In collaboration with the Player Association, we have developed a campaign with a series of small film portraits named 'My Toughest Battle’. These are the first two films featuring Erik Sviatchenko and Danny Olsen