Alternativet Casestudy

During the 2015 danish election, the grassroots organization Alternativet ran for Parliament. The odds were stacked against them. Time, sceptics and conservative thinking ensured that we had to think Alternatively. The casefilm showcases some of the initiatives that Alternativet and Saatchi & Saatchi did on the journey from being a ridiculed grassroots organization, to becoming the 6th largest political party in Denmark.

Teamwork Family


In Denmark approximately 50% of all marriages end up in divorce. This has huge consequences for the whole family and in particular the children.

My Toughest Battle


In collaboration with the Player Association, we have developed a campaign with a series of small film portraits named 'My Toughest Battle’. These are the first two films featuring Erik Sviatchenko and Danny Olsen