Teamwork Family

In Denmark approximately 50% of all marriages end up in divorce. This has huge consequences for the whole family and in particular the children. Depression, anxiety, social isolation and bad school performance are just some of the harmful effects on children and most of them have to cope with unresolved emotions the rest of their lives because of the parent’s inability to cope with their divorce in a proper way.

 

This is the problem that Teamwork Family (founder Richardt Deleuran) has addressed by developing a new divorce app solution. By using an advanced calendar system and legal counselling the app gives newly divorced parents a tool to establish a good collaboration in order to make the divorce process as safe, fair and transparent as possible. In cooperation with the production company Gobsmack we made a launch campaign and produced the short 2-minute story What Follows The Panda. We follow an anti-hero, a socially isolated single man through 4 stages of his life; old, middle aged, teenager and child.

In Denmark approximately 50% of all marriages end up in divorce. This has huge consequences for the whole family and in particular the children.

Is it Lassable (doable) to drive to work in reverse?

Dacia is a relatively unknown brand in Denmark. Luckily for us Dacia has a famous ambassador; the stuntman, film instructor and adventurer Lasse Spang Olsen. Due to his nature Lasse was already involved in a lot of stupid and dangerous activities so the concept idea “Is it Lassable” was right in front of us as we developed a 360-degree awareness campaign. To proof that a Dacia is much more car than you expect Lasse is testing his Dacia in all possible and impossible ways. Watch the film to find out if it is Lassable to drive in reverse all the way to work.

Watch the film to find out if it is Lassable to drive in reverse all the way to work.

A hope in the darkness

At the Danish local election during November 2017, Alternativet needed an election poster that would separate them from the other parties and make them stand out in the darkness that covers Denmark in the month of November. That is why we made the world’s first election poster that glows in the dark. Something to light up the darkness. A hope.

While other posters got lost in the dark, our HÅB shined through. Not just in the streets of Denmark, but also in Danish newspapers, on national television, radio and through thousands of tweets, Instagram-post and Facebook-shares. It became the talk of the town… and the election.

Saatchi & Saatchi supports midwives

In the Out of Home Media Challenge we chose to support the Danish midwives because of the massive cuts in their resources over the last years.
We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

Jan Helmer is the Managing Director of the National Midwife Association.  “We love the idea. In no time at all we have received a lot of attention and it has created sympathy & understanding for the situation at Danish hospitals. We couldn’t have asked for more.”

A Facebook video with the bus was seen by more than 100,000 people within 24 hours and shared by more than 900.

 


Teamwork Family

Work

In Denmark approximately 50% of all marriages end up in divorce. This has huge consequences for the whole family and in particular the children.

My Toughest Battle

Work

In collaboration with the Player Association, we have developed a campaign with a series of small film portraits named 'My Toughest Battle’. These are the first two films featuring Erik Sviatchenko and Danny Olsen