SIRI in top 10 best works of 2015

Creativity and Advertising Age names Toyota SIRI in top 10 brand ideas of the year

"Here, you'll find ten powerful advertising and marketing ideas that moved (Creativity) this year -- whether it was through skillfull storytelling, emotional punch, comedic prowess, sheer ingenuity or a combination of several of those things."

Read full article:

http://adage.com/article/advertising/ten-brand-ideas-creativity-loved-2015/301912/?utm_source=Advertising&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Advertising


Inside the mind of Millenials (Danish)

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De tilhører den mest efterspurgte erhvervsgruppe, og derfor er det så vigtigt at forstå de 18-35 åriges adfærd og præferencer, mener MSLGroup og Saatchi & Saatchi. De to søsterbureauer har af samme grund etableret Millennial Lab.